| What the customer types | 10–15 fields: make, model, year, fuel, engine, colour, mileage, trim… | One registration, then contact details. Mileage is pre-filled from the last MOT. |
| Vehicle data | Whatever they remember or guess. Typos, wrong year, "2.0 I think". | The official DVLA record: exact make, model, year, fuel, engine, colour, tax and MOT status. |
| Mileage | Their word only. | Their figure checked against the last MOT reading and the car's projected mileage today. |
| History | None until you look it up yourself. | Every MOT with each advisory and failure, mileage trend, clocking check, DVSA recalls, ULEZ status, import and keeper flags. |
| Condition | "Good condition for its age". | Up to 8 photos, resized and attached to the e-mail. |
| What you do next | Call to ask what the car actually is, then look it up on two or three sites. | Price it from the e-mail and call with an offer. |
| Where it lives | A page on your site, built and styled by your web agency. | An iframe on any page of your site, a hosted page at yourname.usedcardealer.uk, or your own domain such as sellcar.yourcompany.co.uk. Live the same day. |
| How it feels to the customer | A long form on a phone screen. Many give up. | They type a plate and see their own car in seconds. It looks like the big online buyers. |